internet marketing strategyOne of the biggest lures of Internet Marketing is the promises that are made. When you’re browsing on any mainstream website nowadays, you can find all sorts of claims being made. If we didn’t know any better, we would actually buy into what internet marketing strategy the “article” is utilizing, putting our financial security at jeopardy as soon as we pull out our credit card.

It is possible to make a full-time income online working part-time hours, which is probably one of the greatest attractions to having an online business. If a business in online marketing is something you are considering, here are two rules you have to abide by if you’re serious about making it work.

Internet Marketing Strategy #1: Know Your Buyers

This sounds incredibly obvious, but you would be surprised how many people do things backwards. For example, go onto any popular online marketing forum and you will so often see people asking about the next hot product that they can sell or a “magic keyword” that people are searching for that ranked high enough, will dump money into their account on auto pilot and so on and so forth. I’m telling you now, if you have that sort of mentality, you’ve got it all wrong.

It’s not about what you sell. It’s about what people buy. One of the most popular ways that people try to make money online is through information products. The only problem with that is knowing whether people will buy it. More often than not, people don’t do their due diligence and don’t do proper market research to see just why people are buying information. If you want to get off to a good start with making money online, you will do well to follow the next rule closely.

Internet Marketing Strategy #2: Sell Results, Not Procedures

This is a rule that all successful Internet Marketers live by. When you’re in the mindset of selling something that immediately solves someone else’s problems without them having to do anything, you know you’ve got an irresistible offer on your hands. I mean think about it: would you prefer to learn how to build an online business, such that it will start making $100/week for you after three to four months, or would you rather buy an established business, where someone has already done the hard yards and is selling their online business that’s generating $100/week for them?

One, you’ve got to work hard to get and if you’re like any normal human being, you’ll shy away from hard work, especially if the odds are stacked against you and two, if you’re like any normal, human being, you’re lazy. Who wouldn’t much rather buy what’s essentially “free money”? To combine the two Internet Marketing Strategies together, it’s safe to say that pretty much all buyers want the immediate solution, something that solves their problem the instant they pay for it. This is the true secret to “working” part-time on your IM business.

Sell information products, but only if you know exactly what people are buying. I hope you can take something away from this internet marketing strategy. If you want to start off your IM career on a positive note, sell no-brainer immediate solutions, do your research thoroughly.