Today’s internet marketing tips come with 3 lessons that will help you pack a powerful punch in your Internet Marketing business. If you’re at all interested in Copywriting or Response-Accountable Direct Marketing, then you would be aware of arguably the most important ingredient of an online marketing campaign, that is, the offer. You might say that the headline is the most crucial element since without it, no one even notices your offer in the first place. Well look at it this way: if the offer is good enough, it can basically act as the headline. I’ll give you some Internet Marketing tips to help you try and understand why an offer is often all you need to make money online.
#1: Risk, Doubt, Distrust, “What If”…
These 4 phrases are what stop your customers from becoming your customers in the first place. We all know what sort of place the Internet can be. It’s not easy getting new customers in the real world and the same rules apply for the online world. You’ve got to really be something special to convert someone from a visitor to a lifelong customer.
An excellent offer will attempt to minimize the chances of the customer risking anything or doubting you in anyway. Notice that I said “minimize” and not “get rid of”. These emotions are always going to be there and indeed, it’s better that they are there so that you don’t simply throw money away needlessly.
#2: Make It A No-Brainer
Consider the following: would you pay a coach to teach you how to build up your own offline business, let’s say a fish and chip shop, paying him $5000 a month until you’re making a profit, or would you prefer to pay $500,000 upfront for a fish and chip shop that’s…
• Been established for more than five years now,
• Has a good location, and
• Has a loyal customer base that the owner keeps in touch with regularly?
Assuming that you wanted to own a fish and chip shop for the purposes of making a profit, any sane person would prefer to pay for the latter instead of the former. There are all sorts of risk associated with getting a coach:
• He might not be who he says he is,
• He may not guarantee his results,
• He doesn’t have a good track record, etc.
The final one of the three Internet Marketing tips relates to the price of a good offer and that’s to…
#3: Make The Price High!
The good thing about an amazing offer is that you can put a higher price tag on it and people won’t even bat an eyelid. People will know when they’ve been made an offer that’s too good to refuse; why not make more money from it?
The sad truth about most Internet Marketing offers out there is that they are simply too resistible. People hem and haw over the decision because sellers don’t put enough effort thinking about or finding out what their customers really want and are willing to pay top dollar for. Abide by these three Internet Marketing tips and you can be sure to someday “make it” and live out your wildest dreams.
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Comments
Great article! Seriously!
“Risk, Doubt, Distrust, and What If…” Agreed – in my books this is the most important. I am not involved in direct marketing – however this does play a role in every type of marketing. And it plays a big role!
If you can get past the ‘what if’ barrier, you almost have the cat in the bag. I don’t mean that in a way that says “I am scamming you without you knowing it”.
What I mean is that you should offer a great, legitimate product that is worth what you say it is – and your marketing methods address their concerns so they feel confident in their purchase. If you do this – you should do alright
Hey Brock, yes that’s right mate, always deliver more than your customer was expecting, deliver high quality products and services with a high perceived value. People are smart, don’t even bother to try to deceive them, they’ll see right through you and your offer.
Thanks for your comment
Gav.