If you have tried everything else and suddenly realize that getting your best keywords where your best keywords need to be…Google page 1…then give yourself a huge pat on the back. You have arrived!
The simple and alarming fact is that 81% of all online transactions start with a Google search and if you want some of that cheese, you’d better start learning how to increase search engine traffic.
People will start their buying journey by entering the most generic keywords into those search engines (like “golf clubs”, or “art dealers” or “driveway pavers”). These are obviously the most competitive of your keywords and getting those to Google page #1 is not only very difficult, it is almost always a waste of time.
As people use the search engines, they go from being category interested to purchase interested…and as they do so, they begin to use longer and longer keywords. This is gold for you!
Forget optimizing for the two word keywords, those are too competitive. If you really want to start playing the game, you want to get long tail keywords out there and in front of everyone.
You will then be building a list of keywords related to your business that weave into them buyer language and geo-targeting. The people entering these are FAR more ready to pull the trigger.


